Acquisition playbook
Sell the bottleneck you can remove.
A campaign playbook joining CyberG7’s websites, AEO, creative tools, WhatsApp, CRM and Jarvis to a measurable sales process. The job is to win suitable clients, not merely generate conversations.
The operating loop
- 01HookA specific owner interruption
- 02ProofA real bounded demonstration
- 03QualificationVolume, workflow, operator and budget
- 04PilotA proposal with a measurable business case
Demonstrate the exact next step, then qualify workload and economics.
Three angles worth testing
| Angle | Draft hook | Demonstration | Qualified next step |
|---|---|---|---|
| Time interruption | “Which WhatsApp question interrupted your team five times today?” | Approved answer, then structured request and operator receipt | Measure repeat volume and active handling. |
| Owner control | “Ask it a price you never approved. See what happens.” | Source-bound answer, unknown-price escalation, takeover | Approve the answer set and exception policy. |
| Operations visibility | “Can finance invoice a finished job without chasing the details?” | Actual quote–job–invoice chain on the chosen ERP | Validate reconstruction/rework and existing platform fit. |
Give the estate a commercial job
| Asset | Appropriate contribution | Proof limit |
|---|---|---|
| Agency / corporate front door | One legal identity, clear package and booking path | Consolidate competing prices and reserve/payment meanings. |
| LaunchFast / LaunchNow | Website entry for firms genuinely needing a site | Do not funnel an AI package through an unrelated S$88 website promise. |
| AEO / blog / ebook | Publish verified service facts and workflow education | Visibility score is an indicator, not guaranteed enquiries or sales. |
| SynapticOne / MVP / skills | Create reviewed content and efficient delivery | Internal creative tooling does not automatically belong in the SME grant quote. |
| Ad Analytics | Campaign-source and transaction cohort reporting | Verify actual connectors; use an honest export/manual report until live data is proven. |
| Retailer / vertical previews | Referral experiment and labelled demonstrations | One directory listing or fictional case is not client outcome proof. |
Source: Supplied August estate map ↗
Model the funnel before buying traffic
| Illustrative monthly funnel | Assumption | Decision signal |
|---|---|---|
| 100 relevant visitors → 12 enquiries | 12% conversion | Check destination/message fit; exclude demo/test traffic. |
| 12 enquiries → 6 qualified owners | 50% fit | Low fit means poor targeting or misleading price/scope. |
| 6 qualified → 4 attended discoveries | 67% attendance | Acknowledge requests and maintain the appointment record. |
| 4 discoveries → 2 scoped proposals | 50% proposal readiness | No baseline/operator/budget means no implementation quote. |
| 2 proposals → 1 paid pilot | 50% win | One assumed win is a scenario, not a forecast. |
At an assumed S$600 media spend plus S$300 sales effort, acquisition cost is S$900 if one client wins, S$450 if two win and undefined if none wins. Track sales labour and onboarding contribution separately. With S$215 monthly recurring contribution, S$900 acquisition takes 4.2 operating months to recover before churn and cash timing.
Channel-ready drafts, with a working destination
Primary text: Another WhatsApp enquiry arrives while you are serving a customer. CyberG7’s Jarvis demonstration shows routine answers from approved business information. Explore the fictional salon example, then discuss a measured pilot for your team.
Headline: Still answering the same questions?
CTA: Explore the demo → receptionist page.
| Headline ≤30 characters | Description ≤90 characters |
|---|---|
| AI Receptionist for SMEs | Explore a salon demo. Plan approved answers and human handover for your business. |
| See the Jarvis Demo | Discuss a measured pilot for repetitive WhatsApp enquiries. |
| Approved Answers, Your Rules | Review your workflow and funding options before choosing a project. |
An AI receptionist needs a clear job: approved answers, useful intake and a person for exceptions. CyberG7’s updated Jarvis demo is the starting point. A business pilot needs a baseline, agreed boundaries and a result your team can verify. Explore the labelled example, then assess the right scope and funding route before implementation.
| Time | Actual screen / visual | Message |
|---|---|---|
| 0–5s | Owner interruption | “Which question keeps interrupting your team?” |
| 5–14s | Labelled demo with supported answer | “Start with your approved business information.” |
| 14–22s | Unknown-price scenario and actual behaviour | “Define when a person must take over.” |
| 22–30s | Demo destination | “Explore the demo. Plan a pilot you can measure.” |
Subject: Which WhatsApp question keeps interrupting your team?
Hi [Name], CyberG7 has updated the Jarvis receptionist demo. It shows approved business answers using a fictional salon. If repeated enquiries are taking your team’s time, we can map a bounded pilot, the human handover and the result to measure. Would you like the demo link?
For WhatsApp, identify the sender and provide a working opt-out. Use contacts authorised for that message purpose; this draft is not an instruction to broadcast.
Make each promise match its proof
| Claim | Required evidence | Better wording until proven |
|---|---|---|
| Hours saved | Matched net labour study including correction/supervision | “A pilot with handling time measured before and after.” |
| More bookings | Incremental attended appointments and contribution | “Capture requests and verify what happens next.” |
| 24/7 service | Uptime and clearly separate human coverage | “Routine automated replies outside staffed hours, under the agreed policy.” |
| Grant supported | Exact package/activity and applicant conditions | “We assess the appropriate route before implementation.” |
| Local/private processing | Actual model, hosting and subprocessors | State the actual processing chain; external GPT calls are not wholly local. |
Source: Updated receptionist demonstration ↗ · PDPC AI guidance ↗ · WhatsApp Business Solution Terms ↗